Go Radio Marketing Solutions
Just another Goradiosolutions.com weblog
Positioning
Positioning is something (perception) that happens in the minds of the target market.
It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category.
It will happen whether or not a company’s management is proactive, reactive or passive about the [...]
[read more]
Healthcare Marketing
A goal without a plan is just a wish.
Are you marketing or just wishing something will happen?
Simply having a goal in mind does not achieve success. A goal without a plan is just a wish…and daydreams alone seldom produce results. To move beyond wishful thinking-and produce tangible results, requires specific goals and a well-crafted [...]
[read more]
BrandsFormation
Meet Chuck Mefford: A business strategist and author that can help you see things differently, and do what you do better.
Chuck’s good at what he does. In fact, he’s so good, the folks at Budweiser, Pizza Hut, John Deere and Domino’s Pizza have called on Chuck’s business strategy experise.
[read more]
Positioning
Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company’s management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. In marketing, positioning has come to mean the process by which marketers try to create an image or identity... (more...)
Interactive Marketing
Texting and the Internet have become integral parts of today’s communication. The two growth areas for marketing as forecasted by media watch groups include radio and the Internet. The two go perfectly together as radio drives Awareness, Interest, Desire and the Internet helps generate Action. Go Radio Broadcasting, LLC. is a leader in online marketing solutions from banner and display advertising to integrated marketing that involves radio promotions with online interactivity. With 96% of the cell phones with texting capabilities, this is a new and necessary way to communicate with current consumers... (more...)
Radio Works
Radio is the only traditional medium that has kept up with the fast-paced lifestyle of today’s adults. Consumers are loyal to their favorite radio stations, with the comfort of their favorite DJ’s and favorite style of music. Radio does not take this devotion lightly and strives every day to give the best product to these listeners. Frequency is the KEY to any marketing campaign and radio is the medium that can give you frequency but also take your product and service to the top of listeners’ minds. Radio reaches these consumers at home, at work and in the car, directly before point of... (more...)