Go Radio Marketing Solutions
Just another Goradiosolutions.com weblog
Missing a Piece to Your Puzzle? We Can Help.
You spend hours, months and years thinking about your Dream Business. You save your money. You negotiate with your spouse to forgo your income for a year or so. You take the over-used cliché “elbow grease” to a whole new level. You agonize over the right location—ordering the correct products, all in the correct amount— [...]
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Positioning
Positioning is something (perception) that happens in the minds of the target market.
It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category.
It will happen whether or not a company’s management is proactive, reactive or passive about the [...]
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Healthcare Marketing
A goal without a plan is just a wish.
Are you marketing or just wishing something will happen?
Simply having a goal in mind does not achieve success. A goal without a plan is just a wish…and daydreams alone seldom produce results. To move beyond wishful thinking-and produce tangible results, requires specific goals and a well-crafted [...]
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Don’t Get Stuck in the Yellow Page Rut
Why Are the Yellow Pages like Nursing Homes? They’re shockingly expensive, few people under 70 use them, and many who do are just a little out of it. Moral of the story? When you invest in Yellow Page ads, you’re setting fire to money. Are we being a little harsh on this venerable (read: antique) information source? Hell no. This obsolete technology sucks millions of dollars away from more cost-effective marketing tools, while delivering less every year. There are better uses for your budget, especially if you market goods and services to people who don’t remember the Truman Administration. Killianadvertising.com Go... (more...)
Interactive Marketing
Texting and the Internet have become integral parts of today’s communication. The two growth areas for marketing as forecasted by media watch groups include radio and the Internet. The two go perfectly together as radio drives Awareness, Interest, Desire and the Internet helps generate Action. Go Radio Broadcasting, LLC. is a leader in online marketing solutions from banner and display advertising to integrated marketing that involves radio promotions with online interactivity. With 96% of the cell phones with texting capabilities, this is a new and necessary way to communicate with current consumers... (more...)
Radio Works
Radio is the only traditional medium that has kept up with the fast-paced lifestyle of today’s adults. Consumers are loyal to their favorite radio stations, with the comfort of their favorite DJ’s and favorite style of music. Radio does not take this devotion lightly and strives every day to give the best product to these listeners. Frequency is the KEY to any marketing campaign and radio is the medium that can give you frequency but also take your product and service to the top of listeners’ minds. Radio reaches these consumers at home, at work and in the car, directly before point of... (more...)