Texting and the Internet have become integral parts of today’s communication.

The two growth areas for marketing as forecasted by media watch groups include radio and the Internet. The two go perfectly together as radio drives Awareness, Interest, Desire and the Internet helps generate Action. Go Radio Broadcasting, LLC. is a leader in online marketing solutions from banner and display advertising to integrated marketing that involves radio promotions with online interactivity.

With 96% of the cell phones with texting capabilities, this is a new and necessary way to communicate with current consumers but also a strong way to gain new customers. There are many marketing opportunities to engage consumers with texting campaigns; Mobile Coupons, Sweepstakes, Alerts and Ads. Because of the policies requiring ‘opt-in’, these consumers have asked for information, are engaged in the process and have a better chance of continued loyalty to your business. Texting campaigns are not only strong in the expected demographic of 13-24 year olds, but parents of young adults and teens (Adults 35-54) are the largest user group.

Radio is the only traditional medium that has kept up with the fast-paced lifestyle of today’s adults. Consumers are loyal to their favorite radio stations, with the comfort of their favorite DJ’s and favorite style of music. Radio does not take this devotion lightly and strives every day to give the best product to these listeners. Frequency is the KEY to any marketing campaign and radio is the medium that can give you frequency but also take your product and service to the top of listeners’ minds. Radio reaches these consumers at home, at work and in the car, directly before point of purchase.